Paid Ads
Spend measured against pipeline, not clicks.
Creative, targeting, and budget managed against closed revenue. Every campaign has a job and a number — and we kill what only books applause.
Most ad accounts optimize for the wrong number.
Clicks are cheap and a good CTR feels like progress. But a great cost-per-click in front of the wrong promise still loses. We run paid like a revenue line, not a media-buying exercise.
What you get
Creative is the lever
We test the promise, the proof, then the hook. The platform finds the buyer once the message is right.
Pipeline-tied targeting
Audiences built from your closed-won, not a guess at a lookalike percentage.
Budget that follows revenue
We scale what books meetings and cut what only books reach — weekly.
Reporting a CFO trusts
Cost per opportunity and pipeline contribution. Not impressions.
How it works
Audit & rebuild
We tear down the account, find the leaks, and rebuild around offers that convert.
Test creative fast
Small, sharp tests on promise and hook until the winners are obvious.
Scale on revenue
Budget pours into what produces pipeline; we hold the line on CPA.
lower cost per opportunity in one quarter
“They cut our cost per opp by a third while doubling demo requests.”
Straight talk
This isn’t for you if…
- You want vanity reach and engagement screenshots.
- You can’t connect ad spend to revenue in your CRM.
- You expect results in week one. Good creative takes a few cycles.
Questions
What channels do you run?
Mainly LinkedIn, Meta, and Google — wherever your buyers actually decide. We don’t spread thin across ten platforms for the sake of it.
What budget do I need?
We typically work with accounts spending $15k/mo and up. Below that, the math rarely clears.
Who makes the creative?
We do — copy and design in-house, briefed against your buyer’s real problem.