Podcast
Off the Funnel.
Every week we publish the unfiltered version of what's working in B2B demand — the experiments, the misses, and the numbers behind both.
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#24
Episode 24·52 min·May 30, 2026
Why your best ad is the one nobody likes
with Priya Anand, VP Growth at Lattice
The post that gets applause rarely fills the calendar. Priya breaks down the unglamorous creative that quietly outperforms.
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