About

The growth partner, not the lead vendor.

Northbound exists because B2B marketing quietly became a lead-buying business. We built the opposite — a team that earns attention, books the meetings, closes the deals, and keeps the customers.

Own the outcome

We measure ourselves on your pipeline and retained revenue — not on deliverables shipped.

Run it in the open

You see the spend, the meetings, the close rates, and the churn. No black boxes.

Build, don’t rent

We create demand you keep, instead of buying lists that dry up the moment we leave.

Leadership

The people behind Northbound.

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Nathan Nazareth
CEO & Founder

Founded Northbound on one conviction: B2B teams should build demand, not rent it. Leads firm strategy and works directly with client revenue teams.

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Colin Johnson
Chief Revenue Officer

Leads revenue and growth at Northbound, keeping the engine pointed at the only metric that matters: pipeline sales can close.

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Maciek Marchlewski
Chief Operating Officer

Runs operations at Northbound, turning strategy into a repeatable system across ads, outbound, closing, and customer mentoring.

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Build the next few years with us.

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