Full-service growth, from first ad to closed deal
Ad creative, media buying, lead gen, meeting setting, and deal closing — one team that grows your business, not just the top line.
Trusted by the best businesses in SaaS
Most pipeline problems aren't lead problems.
Buying a list, gating a whitepaper, and chasing form fills harvests the small slice of buyers who are ready today. It does nothing for the 95% who aren't, and they're the ones who decide your next year.
We build demand instead of renting it: a consistent point of view, in the channels your buyers already trust, measured against revenue you can defend in a board meeting.
The old playbook
- Rent leads from a list
- Gate everything behind a form
- Report MQLs nobody trusts
The Northbound way
- Build owned demand
- Publish in the open, weekly
- Track pipeline and revenue
More than an agency
We don't just send leads. We grow your business.
Most agencies hand you a list and disappear. We run the entire motion — ads, lead generation, booked appointments, and closed deals — then go a step further and mentor every customer we win inside your product, so they stick around. Not a lead vendor. The growth partner you build the next few years with.
2 Minutes Setup
Get your company's Account up and running in under 2 minutes.
User-Based Security
Grant specific permissions to users based on their roles and responsibilities.
Reports & Analytics
Get detailed insights and analytics to make data-driven decisions
Sleek & Intuitive Design
Manage & scale your business effortlessly using our user-friendly interface.
Access Anytime, Anywhere
Stay connected to your business no matter where you are, with our cloud-based access.
Diagnose. Build. Distribute. Compound.
Diagnose
We audit your funnel, spend, and data, and tell you which numbers are real and which are flattering you.
Build
We stand up the demand engine: channels, creative, the publishing motion, and the measurement behind it.
Distribute
We ship every week. Consistent, opinionated content in the places your buyers already spend time.
Compound
We read the revenue, double down on what books pipeline, and cut what only books applause.
Pipeline you can point to.
Replaced a lead-gen treadmill with a creation-led engine and tripled sourced pipeline in two quarters.
Read the storyCut cost per opportunity by a third while doubling inbound demo requests from in-market buyers.
Read the storyShortened the average sales cycle by 52 days by warming buyers long before they reached the website.
Read the storyWe stopped arguing about MQLs and started talking about pipeline. Within a quarter, our board could see exactly where revenue came from.
The people behind Northbound.
B2B marketing quietly became a lead-buying business. We built the opposite: an agency that earns attention, publishes in the open, and ties every dollar back to revenue.
Founded Northbound on one conviction: B2B teams should build demand, not rent it. Leads firm strategy and works directly with client revenue teams.
LinkedInLeads revenue and growth at Northbound, keeping the demand engine pointed at the only metric that matters: pipeline sales can close.
LinkedInRuns operations at Northbound, turning strategy into a repeatable system across media, content, and measurement.
LinkedInOff the Funnel.
Every week we publish the unfiltered version of what's working in B2B demand: the experiments, the misses, and the numbers behind both. The same motion we build for clients, run on ourselves.
Listen to the latest episodeReady to build demand that compounds?
Book a 30-minute strategy call. We'll pressure-test your funnel, show you where pipeline is leaking, and tell you whether we're the right partner. No pitch deck.