Pricing
Three paths to B2B growth.
We work with SaaS teams from seed through growth who want to build demand, not rent leads. Start with an assessment, plug in our paid engine, or partner with us on the outcome itself.
Growth Assessment
For teams not ready for a retainer — or locked into an existing contract — who want a clear, honest read on what’s working.
- Revenue performance assessment
- Paid media audit & scorecard
- Creative & positioning audit
- Inbound buying-experience audit
Your team
Director of Demand Gen · Performance Marketer · Sr. Designer · Sr. Copywriter
Growth Partnership
Our full-funnel engine, priced as a partner. A lean base covers the work — the rest is tied to the outcomes we create together.
- Demand, ads, outbound & appointments
- Deal-closing support
- In-app customer mentoring
- Pipeline attribution & RevOps
- Weekly working sessions · dedicated pod
Your team
A full pod, accountable to one number: revenue you can close.
Paid Media & Creative
For teams that want our paid and creative engine without the full-service motion around it.
- Campaign setup & management
- Creative development
- Budget optimization
- Audience targeting
- Performance reporting
Your team
Demand Gen Manager · Performance Marketer · Sr. Designer · Sr. Copywriter
We don't just bill you. We partner in the growth.
A lean base fee covers the work. Everything above it is tied to outcomes — cost per acquisition, sourced pipeline, retained revenue. When the engine compounds, we share the upside. When a quarter gets hard, we share that too. Same boat, same number, same incentive.
Lower base
A smaller fixed fee than a traditional full-service retainer.
Pay for outcomes
The bulk of our upside is earned against acquisition and revenue, not hours.
Up and down, together
We feel the soft quarters with you — and lean in instead of invoicing harder.
Partnership terms are scoped per company — we’ll model it together on the first call.
Why Northbound
Built to be on your side of the table.
Full transparency
You see the spend, the meetings, the close rates, and the churn — every week, no black boxes.
An extension of your team
One pod that owns the whole motion, in your channels, on your hours — not a vendor lobbing leads over the wall.
Skin in the game
With our partnership model, we only win big when you do. Your number is our number — literally.
The proof
The numbers speak for themselves.
lower cost per acquisition
sourced pipeline growth
shorter sales cycle
net revenue retention
In their words
“They priced like partners and acted like it. When a quarter dipped, they leaned in instead of invoicing harder.”
“The CPA model aligned us on day one. We stopped arguing about deliverables and started talking about pipeline.”
“They reversed a year of decline and rebuilt demand we actually own. The reporting finally survives a board meeting.”
Not sure which path fits? Take the maturity assessment or run the ROI calculator.